It is high time to switch to HTTPS. The most important question lingering here is Why to move to HTTPS? To understand why, first we need to understand what is HTTPS? The Hypertext Transfer Protocol (HTTP) is an application protocol for communication over distributed, collaborative, and hypermedia information systems. HTTPS (HTTP Secure) is an adaptation of the Hypertext Transfer Protocol (HTTP) for secure communication over a computer network, and is widely used on the Internet. In HTTPS, the communication protocol is encrypted by Transport Layer Security (TLS), or formerly, its predecessor, Secure Sockets Layer (SSL).
Here are top 4 reasons why you must move to HTTPS right now:
- It enhances website security
The design of HTTPS protocol has been discovered with this prime purpose, to make it more secure than HTTP. Thus, with HTTPS your website will be more secure and in turn will receive a higher ranking in the Google search due to better SEO.
- HTTPS is must for making your website mobile friendly
Google has created AMP (Accelerated Mobile Pages) in order to ensure that content loads faster and is readable on mobile devices. AMP requires all the web pages to be in HTTPS format in order to utilize its functionality.
- Customer Confidence
Researchers have shown that customers tend to prefer website which displays a Secure mark (lock sign) at the top of the browser window instead of the website which are marked insecure. Google has started marking all non-HTTPS sites Insecure since July 24 this year. In order to maintain trust and credibility of your brand in the market, it is must to switch to HTTPS.
- Google Analytics takes into account HTTPS
Suppose your website is a back link to any social media or other website and users are redirected from there to your website. In case if your website in a non-HTTPS website, it will be blocked in google analytics. The referral data from a HTTPS website to HTTP is blocked and hence it would appear under direct traffic in Google Analytics.
Are you convinced to switch your company website to HTTPS? Here is a quick guide on steps to smoothly migrate to HTTPS from HTTP. If you have already migrated, what are the benefits you experienced? Please share with us in the comments below.
We, at Logix with over 18years of core expertise in Email , Network & Web Security solutions , offer various comprehensive SSL certificate solutions including Entrust & Digicert to safeguard business enterprises against malwares, phishing, DDOS attacks, MiTM & other vulnerabilities protecting their websites from getting blacklisted.